Pick a plan
Month to month, cancel any time. All prices in AUD and exclude GST.
Not sure yet? See it working on your trade — a real dashboard on sample data for your industry, no account needed.
Create your account
Google connects your Ads account in the same step. Email works too — you connect Google Ads straight after.
Watchdog Lite
For a single account with modest spend.
Billed monthly. Cancel any time.
- ✓1 Google Ads account
- ✓Up to $5,000 monthly ad spend
- ✓Weekly search term review
- ✓Negative / Keep / Ask Agency actions
- ✓Email summary
Watchdog
Most popularThe daily check most businesses need.
Billed monthly. Cancel any time.
- ✓Up to 3 Google Ads accounts
- ✓Up to $20,000 monthly ad spend
- ✓Daily search term review
- ✓Escalation when a term keeps spending
- ✓Email and SMS alerts
- ✓Copy-ready agency messages
Watchdog Pro
Multiple accounts, or spend worth watching closely.
Billed monthly. Cancel any time.
- ✓Up to 10 Google Ads accounts
- ✓Up to $100,000 monthly ad spend
- ✓Daily review with priority escalation
- ✓Call tracking and CRM connections
- ✓Named contact for your agency
- ✓Priority support
Watchdog Agency
Every client account under one manager account.
Billed monthly. Cancel any time.
- ✓Unlimited Google Ads accounts
- ✓Up to $500,000 monthly ad spend
- ✓Sub-accounts under your manager account
- ✓Daily review with priority escalation
- ✓Per-client email and SMS routing
- ✓Named contact and priority support
Approved for the Google Ads API
Google reviewed PPC Watchdog and approved it for read-only reporting access on 4 September 2026.
That approval came with a classification: a reporting tool, which does not allow users to create or manage campaigns. So we cannot pause an ad, change a bid, edit a budget or add a keyword — not because we chose not to build it, but because the terms our access is granted under do not permit it. We read your search terms and tell you which negative keywords are costing you money. Adding them stays your job, in your own account, where you can see exactly what changed.
The sign-in itself has passed Google’s own app verification, so connecting your account does not put you through an “unverified app” warning screen. You never give us a password — Google does the sign-in and can take our access away again without asking us.
You can withdraw our access at any time at myaccount.google.com/permissions. Google does not endorse or sponsor PPC Watchdog.