Monitor and get alerts by SMS and email when suspicious spend, irrelevant searches or high-priority issues appear. See what triggered the alert, how much it has spent, and whether it’s still spending — without giving us permission to change your campaigns.
Emergency Marketing is a Raymundo Digital product — the name your card statement will show.
“plumbing jobs Sydney” has spent $96.40 with 0 calls.
Still spending: +$75 since first flagged.
Sample figures — the real ones come from your own account.
A real Google Ads account, the searches it actually paid for, and every decision made on screen — including the ones where the answer is “leave it alone”.
3 min 36 sec · has sound · or
Google matches your ads to searches you never wrote down. Some of them are exactly the customer you want. Some of them are someone looking for a job, a course, or a YouTube tutorial — and you pay the same either way.
Not your keywords — the real searches your ads appeared against, listed in plain English.
A search term flagged last week that nobody dealt with is quietly costing you more every day.
The only question that decides whether a search term is a problem or a bargain.
Read-only access to Google Ads. We can see what you’ve been charged for. We cannot change a bid, a budget, or a campaign.
Each one is checked against what your business actually sells, then against the evidence — clicks, calls and conversions.
Approve it as a negative, keep it, or send it to whoever manages your account with the numbers already attached.
Every flagged term comes with a written message you can copy and send straight to your account manager — the search term, the spend, the calls, and the question you want answered. Good agencies find it useful. It just means the conversation starts with numbers instead of guesses.
Plenty of tools will tell you to block anything with the word “cheap” in it. That advice costs businesses real work. PPC Watchdog checks what actually happened before it recommends anything.
Contains “cheap”, so it’s assumed to be a low-value searcher. Decision made on the wording alone.
This term produced three phone calls at about $24.87 each — inside the normal range for this account. Blocking it would remove paying work.
No. Access is read-only. When you approve a negative keyword here, it’s recorded as your decision and passed to whoever manages the account to action — nothing is pushed into Google Ads automatically.
No. Everything is written in plain English: what someone searched, what it cost, whether it produced a call, and what we suggest doing about it.
In our experience the good ones aren’t — you’re sending them a specific, evidenced question rather than a vague complaint about results.
That’s exactly why calls and conversions sit next to every recommendation. If a term is producing work, we say keep it — and we show you the numbers behind that.
Connect your account, and we’ll show you the last 30 days of search terms with the questionable spend already separated out.
Month to month, cancel any time. The live demo runs the real dashboard on sample data — look at that before you pay anything.
Every plan starts with 7 days free — no card needed, and nothing is charged until you choose a plan. All prices are in AUD and include GST. Cancel any time. Your card statement and receipt will show Raymundo Digital, the company behind Emergency Marketing. The dashboard in the demo above runs on sample data; connect your account and it reads your own Google Ads search terms.
Sign up with Google and you connect your Google Ads in the same step — no password to manage. Or use an email address and connect Google Ads straight after.
Continue with Googleor
Sign up with emailRead-only access. We never change your campaigns.
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Billing starts today. Cancel any time from your billing settings.
You will not be charged — this is the demo walkthrough, and this button only advances it.
Cancel any time from your billing settings. Prices in AUD, excluding GST.
We’ve looked at the last 30 days of search terms for ABC Plumbing and separated out the spend worth a second look. Fourteen terms are waiting on a decision.
The dashboard you’re about to see runs on sample data for a fictional plumbing business.
