plumbing jobs SydneyHigh priority
Spend $96.40
Calls 0
Intent Employment
Still spending — +$75.00 since first flagged 7 days ago
Prototype — demo only. Sample data, no Google Ads account connected, and no payments are taken.
Independent Google Ads oversight
See what Google is charging you for.
PPC Watchdog gives you an independent view of the search terms your Google Ads account is paying for — in plain English, with the evidence attached.
✓Read-only access
✓We never change your campaigns
✓Works alongside your agency
The problem
You chose your keywords. You didn’t choose these searches.
Google matches your ads to searches you never wrote down. Some of them are exactly the customer you want. Some of them are someone looking for a job, a course, or a YouTube tutorial — and you pay the same either way.
What are people actually typing?
Not your keywords — the real searches your ads appeared against, listed in plain English.
Which ones are still spending?
A search term flagged last week that nobody dealt with is quietly costing you more every day.
Did it produce a call?
The only question that decides whether a search term is a problem or a bargain.
How it works
Three steps, then about a minute a day.
1
Connect your account
Read-only access to Google Ads. We can see what you’ve been charged for. We cannot change a bid, a budget, or a campaign.
2
We review every search term
Each one is checked against what your business actually sells, then against the evidence — clicks, calls and conversions.
3
You decide what happens
Approve it as a negative, keep it, or send it to whoever manages your account with the numbers already attached.
Evidence, not assumptions
A search that looks bad isn’t always bad.
Plenty of tools will tell you to block anything with the word “cheap” in it. That advice costs businesses real work. PPC Watchdog checks what actually happened before it recommends anything.
A keyword-matching tool
cheap plumber Sydney $74.60 spent
Block it
Contains “cheap”, so it’s assumed to be a low-value searcher. Decision made on the wording alone.
PPC Watchdog
cheap plumber Sydney $74.60 spent · 3 calls · 2 conversions
Keep
This term produced three phone calls at about $24.87 each — inside the normal range for this account. Blocking it would remove paying work.
Where your agency fits
We don’t replace the people managing your ads. We give you both the same view of what’s being paid for.
Every flagged term comes with a written message you can copy and send straight to your account manager — the search term, the spend, the calls, and the question you want answered. Good agencies find it useful. It just means the conversation starts with numbers instead of guesses.
Questions
Before you connect anything.
Can PPC Watchdog change my campaigns?
No. Access is read-only. When you approve a negative keyword here, it’s recorded as your decision and passed to whoever manages the account to action — nothing is pushed into Google Ads automatically.
Do I need to understand Google Ads to use this?
No. Everything is written in plain English: what someone searched, what it cost, whether it produced a call, and what we suggest doing about it.
Will my agency be annoyed?
In our experience the good ones aren’t — you’re sending them a specific, evidenced question rather than a vague complaint about results.
What if a flagged search is actually valuable?
That’s exactly why calls and conversions sit next to every recommendation. If a term is producing work, we say keep it — and we show you the numbers behind that.
See your first review in about five minutes.
Connect your account, and we’ll show you the last 30 days of search terms with the questionable spend already separated out.
Pricing
Priced against what you spend, not what we can get away with.
Every plan starts with a free scan of your last 30 days. No card required to see it.
All prices in AUD and exclude GST. Cancel any time. This is a prototype — selecting a plan will not charge you.
Create your account
We use your business details to work out which searches are relevant to what you actually sell.
Demo form. Nothing you type is saved, sent, or used to create a real account.
Already set up?
Demo checkout. No payment is taken and no payment provider is connected. The card fields below are locked and filled with a test number so nothing real can be entered.
Payment details
Your free scan runs first. Billing would start 14 days later.
You will not be charged. This button only advances the prototype.
Order summary
PlanWatchdog
BillingMonthly
Google Ads accounts1
Free scan14 days
Due today$0.00
Then$99.00 / mo
Cancel before the free scan ends and you pay nothing. Prices in AUD, excluding GST.
✓
Your first review is ready.
We’ve looked at the last 30 days of search terms for ABC Plumbing and separated out the spend worth a second look. Fourteen terms are waiting on a decision.
The dashboard you’re about to see runs on sample data for a fictional plumbing business.
PPC Watchdog
Emergency Marketing