Sample — Northshore Plumbing · 5 Oct 2026 – 3 Nov 2026 · 30 days
Switching trade starts the sample again. Everything else you pick — the slice, the range, and every decision you make below — is kept in the address bar, so this whole page is a link you can send to someone.
Each of these words appears across several searches that spent money and returned nothing — and appears in none of your converting searches, your own keywords, your campaign or ad group names, or the services you told us about. Untick anything you want to keep.
These are things you actually do, so blocking them would turn off work you want. The problem is somewhere else: the ad may not mention the service, the landing page may not either, the conversion may not be tracked, or the bid may be too low for the job. Not one of your services?
Cost you $215 · 26 clicks, nothing back
This is one of your services. It has cost $215 across 26 clicks without converting, against a usual cost per conversion of $89. That is usually the ad, the landing page or the tracking rather than the search.
Your ad showed because you bid on blocked drain plumber
$2,354 over these dates went to searches that took your money and gave nothing back — about $28,636 a year at this rate. Work down the list; it ends.
Cost you $930 · 1 conversion at $930 each · on track for $11,315 a year
Converting at $930 against an account average of $89.
Your ad showed because you bid on emergency plumber sydney
Cost you $267 · 27 clicks, nothing back · on track for $3,246 a year
Spent $267 on someone researching pay, not buying. No conversions.
Your ad showed because you bid on blocked drain plumber
Block this phrase — add "salary" in Google Ads
Cost you $200 · 27 clicks, nothing back · on track for $2,428 a year
Spent $200 on someone researching, not hiring. No conversions.
Your ad showed because you bid on emergency plumber sydney
Block this phrase — add "how to" in Google Ads
Cost you $193 · 25 clicks, nothing back · on track for $2,345 a year
Spent $193 on someone not your customer segment. No conversions.
Your ad showed because you bid on [northshore plumbing]
Block this phrase — add "wholesale" in Google Ads
Cost you $183 · 20 clicks, nothing back · on track for $2,231 a year
Spent $183 on someone looking for employment. No conversions.
Your ad showed because you bid on [northshore plumbing]
Block this phrase — add "jobs" in Google Ads
This is what lands the morning after a check finds something — one sample email, built by the same template a customer's account uses, with plumber figures instead of yours. One per address — we will not email you again unless you sign up.
We do not text the sample. A text to a number typed on a public page is a message nobody consented to, which is the same reason a customer’s number has to be confirmed before we send to it.
Try blocking one — the Saved figure above is what it would be worth over a year. On a real account the decision is remembered, and you add the negative keyword in Google Ads yourself; PPC Watchdog only ever reads.